The Media Network on Tobacco (MNT) says the 2025 Tobacco Marketing Season must be driven by a firm commitment to quality if farmers are to secure better prices and restore confidence in the market.
In a statement, the network expressed concern that some farmers brought poorly graded tobacco to the market, undermining expectations on the first day of trading.
MNT President Alfred Chauwa observed that, while some of the leaf on display met high standards, other consignments were of low quality due to the mixing of grades. He noted that some bales were even classified as “watery” – a term used by buyers to describe substandard tobacco.
“This inconsistency in grading reflects poorly on our farmers and compromises the market value of our Green Gold,” said Chauwa.
“As a network, we are calling for strict adherence to quality standards throughout the season.”
Chauwa stressed that upholding grading integrity is key to preserving Malawi’s international reputation and ensuring farmers many of whom rely on tobacco as a primary source of income earn meaningful returns.
He further called on the media to play a proactive role in educating farmers about the tobacco value chain, arguing that informed growers are better placed to contribute to a successful and profitable season.
“With the right information and consistent quality, Malawi’s tobacco industry can realise its full potential,” he added.
Tobacco remains one of Malawi’s leading foreign exchange earners.
President Dr Lazarus Chakwera officially launched the 2025 season at the Kanengo Auction Floors in Lilongwe on Wednesday, an event that was met with optimism and high expectations across the sector.
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