Musician Driemo has been unveiled as brand ambassador for local betting company Winnabet.
The partnership is expected to combine the musician’s growing influence with the company’s efforts to strengthen its presence in the Malawian market.
Speaking during the unveiling ceremony in Lilongwe, Winnabet General Manager Daniel Fatch said the company has been established as a local brand designed specifically for Malawians.
Fatch said Winnabet aims to make its betting platform more accessible by introducing local languages to help players make informed decisions.
He said the platform offers a range of games, including football betting, Aviator and locally themed games.
He added that Winnabet intends to contribute to the local economy by working with Malawian suppliers and influencers.
According to Fatch, the approach will help create opportunities for local businesses and empower Malawians economically.
Driemo said he was excited about the partnership, describing it as an opportunity to bring together two growing local brands.
The musician said he and Winnabet had already held discussions on strategies to ensure the partnership delivers results for both sides.
Driemo said the initial agreement runs for about 18 months, with the possibility of an extension depending on its performance.
He further said partnerships between musicians and businesses are important because artists are also business people who can learn about marketing, strategy and professionalism through such collaborations.
Driemo rose to prominence with his music and has built a strong following in Malawi and beyond.
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