Chairperson for the Malawi Broadcasting Corporation Reverend Vasco Kachipapa says the new MBC TV channel, known as 2 ON THE GO will provide diversity in television programming with a bias towards the youth.
Reverend Kachipapa was speaking in Lilongwe when he and other members of the MBC Board toured studios for the new channel.
“As Members of the Board, we are impressed with the progress of the project. By introducing the new channel, we have shown that we are pacesetters in this broadcasting business,” said Reverend Kachipapa.
He however challenged content producers to strive for quality, than quantity.
“After creating this channel, let’s all work to ensure we give our audience quality programmes, we should not only be excited by the introduction of the channel but to give Malawians stuff worth watching,” added Reverend Kachipapa.
For his part, Director General of the Malawi Broadcasting Corporation, George Kasakula, said 2 ON THE GO provides answers to all entertainment needs of the young population.
Kasakula said the channel will also provide a platform where youth will be showcasing their talent in film-making, acting and music.
“This channel is for soft stuff, after watching politics and other development programmes, our audience will tune to 2 ON THE GO for music, sports and films,” said Kasakula.
Director of Information, in the Ministry of Information Chikumbutso Mtumodzi, said the government will support MBC in any way to ensure the new channel is a success.
The new channel comes decades after MBC has been serving Malawians using the mother channel MBC TV.
Currently, the station is on test transmission. MBC Management said 2 ON THE GO is expected to be officially launched in November this year.
Reported by Isaac Jali, MBC Online Services.