Malawi Broadcasting Corporation
Agriculture Business Development Local

JTI re-launches tobacco farmers incentive programme

JTI Leaf Malawi has relaunched a promotion dubbed ‘Mlimi Wozitsata Ayiphule’ for a second year running, aimed at rewarding its growers who deliver high-quality leaf in quantities agreed by the company.

Speaking during the launch in Kasungu, Limbani Kakhome, who is JTI Leaf Malawi’s Director of Corporate Affairs and Communications, said all JTI growers are eligible and stand a chance to win various prizes including one of three fully registered motorcycles, 300 bags of NPK fertilizer, 300 bags of Urea fertilizer and numerous consolation prizes.

“We do this to incentivize our growers to deliver their contracted volumes of tobacco, on time and within the accepted quality, especially in times like these where, as a country, we are experiencing dwindling levels of production and heightened levels of intermediate buyer activity or illegal vending of the leaf,” said Kakhome.

The promotion started on April 15,2024 and will run until the market closes.

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