Walking through the Area 4 Curio Market in Lilongwe, one is immediately struck by the beauty of the art on display a vibrant reflection of Malawi’s cultural values, traditions, and beliefs. Beyond cultural preservation, curios play a key role in attracting tourists and generating income for local artisans.
One of the traders at the market, James Subili, says that although the business comes with challenges, it remains a valuable source of income. However, market dynamics are seasonal.
Kondwani Chinangwa, Chairperson of the Area 4 Curio Market, explains that sales typically drop during the rainy season due to a decline in tourist arrivals. He has appealed to the government to assist curio traders by facilitating export strategies that can open international markets. Chinangwa believes this would not only support traders economically but also promote Malawi’s culture globally.
Commenting on the issue, Ministry of Tourism Public Relations Officer, Joseph Nkosi, acknowledged the importance of curios in tourism development. He stressed that while promoting wood-based curios for export, there is a need to conserve trees and protect the environment to ensure sustainability.
“Balancing between curio exports and environmental conservation is what the ministry believes can ensure preservation and restoration of the environment. Despite the need for this balance, there is also a pressing need to find proper procedures for widening curio markets to other countries,” said Nkosi.
Tourism remains one of the key sectors the government is prioritising to stimulate economic growth. The curios industry, therefore, forms an essential part of Malawi’s broader development strategy.
By Lonjezo Msodoka
