The event will select Malawi’s representative to the global event that Miss Culture International will be hosting in South Africa, later in September of this year.
“Despite the continued COVID-19 Pandemic environment, life must carry on and we must be part of trying to restore it as people know it,” Lorraine Kljajic, Director of Lush Africa and CEO of Miss Culture International, based in South Africa, said when asked why the decision to host the event now.
“We will adhere to all compliance protocols to ensure everybody’s health safety,” she added.
“We could not think of a better way to rekindle excitement about life than with a pageant such as this one to celebrate beauty, talent and art in the context of international culture,” she highlighted the key objective.
According to Kljajic, among others, the contest also aims to promote Malawi as an Art-cum-Culture-cum-Tourism destinations to the world as well as empowering the girl child to exploit their talents through personal development and education.
“We are excited about Malawi participating in this first competition with the rest of the world. Being part of the core international organising team gives me pride that we are not being left behind.
“We already have the 13 finalists from all corners of Malawi eager to participate inthe Malawian edition of the showpiece, and they are as stunning as any you will ever see,” she added.
The ten finalists Mavis Matola, Malumbo Mtonga, Mwasalika Mfune, Leticia Bwanausi, Roberta Kanjelo, Tawina Lifukwe, Mpenya Namoyo, Nyanjura Germano, Tamara Chirwa, Monica Mwanika, Murimu Kachitsa, Bongiwe Mtambo and Eta Chirwa.Currently.
“We have an ongoing social media voting, which will propel the winner straight into the top five of the competition. The competition will consist of 5 key categories to promote Malawian Designers in line with Lush Africa’s vision.
“We still have corporate sponsorship packages available for companies looking for opportunities for the winner to play the role of ambassador for their products or services,” she said.