Limbani Nsapato, the company’s brand & communications manager, said TikTok is a mobile application which captures and presents worldwide creativity through exciting short-videos that are spontaneous, precious lifetime moments and knowledge sharing.
He said: “Users can create short videos featuring music in the background. It has created a platform for creating, editing and distributing audio visual content and become an overnight a super highway for many artists to make a breakthrough away from the challenges of traditional media.
"For the public at large, TikTok is a one-stop shop for all the crazy, fun and non-stop video content that should keep its users fully engaged 24/7.”
He said that the lowly priced bundles underscore TNM’s commitment towards championing the uptake of multimedia content in the country.
“In this digital era there is information explosion therefore through the bundles we enable Malawians to use and access video content on TikTok at an affordable rate using mobile devices,” said Nsapato.
The app employs an extensive artificial intelligence to analyze users' interests and preferences through their interactions with the content, and display a personalized content feed specific to an individual.
The Brand and Communication Manager said customers can access the bundles using its different range of platforms.
“Just like the way subscribers purchase other social and dynamic bundles, the TikTok bundles will be accessed using a USSD code and a mobile App. These platforms have been maintained to allow customers enjoy seamless services conveniently,” clarified Nsapato.
Developed for both Android and IOS devices by Beijing-based ByteDance, TikTok was launched internationally in 2017 having been originally launched in China in 2016 but under the name Douyin. TikTok has taken off so quickly as statistics show that the App has registered more than one billion downloads in 150 markets worldwide and 75 languages as of 2019.