FDH renews sponsorship with FAM

Written by  Mphatso John Sam

FDH Bank has reaffirmed its partnership agreement with Football Association of Malawi (FAM) with a three year K180 million sponsorship to the Malawi national football teams following the strides made by the body in football development.

Mpinganjira (Left) makes a symbolic presenation of the deal, Picture by Mphatso John Sam Mpinganjira (Left) makes a symbolic presenation of the deal, Picture by Mphatso John Sam

In July this year (2018), FDH pulled out from all football related activities like sponsorship and managing the gates among other things after an incident that occurred during Mighty Be Forward Wanderers and Nyasa Big Bullets match in the Airtel Top 8 semis where over K5 million went missing.

Speaking during the signing ceremony of the three year sponsorship contract with FAM at Mpira Village in Blantyre Wednesday, FDH Bank Deputy Managing Director, William Mpinganjira said they once pulled out of the partnership agreement with FAM to protect the company’s brand.

He said the bank has now renewed their partnership agreement with FAM and that the bank has doubled the sponsorship from K30 million to K60 million annually to develop the Junior Flames including the Under 23, U-20 and U-17.

According to Mpinganjira, as a bank that champions growth, football is one of the areas in the country that require constant support and promotion as it puts Malawi on the map as a global player through sports.

He added that the country needs a performing and winning national team and this requires resources to identify talents, groom and equip the talents through friendly and international matches, and acquire necessary accessories and travel expenses.

“It means a lot to us as FDH Bank. We have been a partner of FAM for the past three years and we have supported them in various ways even beyond the partnership agreement we had of K30 million. We thought it would be good to continue the partnership and also double it,” he said.

In his remarks, FAM President Walter Nyamilandu said the sponsorship will be solely intended for future use and also for the preparations of the Malawi U-23 2019 Olympics games qualifiers against Zambia.

 “I am a very happy man today because it is not easy to find serious sponsors and such kind of money and sponsors for the national team. To have this sponsorship renewed and doubled it is extremely good news for us and it has come as a Christmas present.

“FDH Bank is a friend in need to us and this sponsorship will be used for the preparations of the U-23 team which just beat Botswana. We will also invest in the U-20 and U-17 and also FDH will mutually benefit from us, their brand will continue to grow,” he said.

Nyamilandu further said the money from the sponsorship will be used to send the Malawi U-23 team abroad for oversees camping and test matches and friendlies in preparation against Zambia in the 2019 Olympic Games qualifiers so that the team should qualify for the competition.

During the ceremony, FDH Bank announced the introduction of digital banking in football related activities which will see the bank provide E-ticketing platforms through its banking solutions.

Also at the event, FAM announced FDH Bank as the official bank for the football association which means that all transactions involving FAM and its stakeholders will be done through FDH Bank and the bank’s Deputy Managing Director reaffirmed their commitment to support the country’s football body.  

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