Speaking during the grand draw in Blantyre, TNM Marketing Manager Dingani Ngulube said the promotion was ran as a way of sharing and celebrating Valentine’s Day in a special way with its customers and thanking them for their loyalty to the network.
“Valentine’s Day and the entire season of love in February provided TNM a rare opportunity to engage and interact with our customers through SMS and rewards which we allocated to this promotion,” Ngulube said.
In the promotion, TNM joined the rest of the world in celebrating love as a way of life and sharing good things with one another. Through voluntary participation in the promotion, TNM customers had the opportunity to win a variety of prizes ranging from cash to airtime.
The promotion which ran for four weeks from 8th February to 7th March 2019 was one way in which TNM decided to celebrate love and family as globally February is associated with the Valentine’s Day which falls on the 14th of the month.
“Through the promotion, we managed to get a total over half a million entries which is an overwhelming milestone and we thank our customers for making the promotion a success,” Ngulube added.