MBC Director General Aubrey Sumbuleta, who signed the MoU on behalf of the public broadcaster at MBC TV Kwacha studios, said the accord fell within the broadcaster’s mission of informing, educating and entertaining the nation.
“CRECCOM’s work is centered on girl child education, which is within the mandate of MBC. We are excited as this is a win-win situation. MBC is the biggest broadcaster in both equipment and expertise, therefore our partners have not knocked on a wrong door,” said Sumbuleta.
CRECCOM Board Chairperson Foster Kholowa described the MoU as a “landmark to CRECCOM’s momentum to scale up the scope of community awareness and mobilization towards self-reliance in Malawi.”
“We can’t achieve this vision without our partner MBC as they continue to be a great friend in this journey. I would like to assure you that we shall be committed to follow and implement everything stipulated in the MoU.”
Among others points in the agreement, CRECCOM is providing equipment, such as video camera and facilitating logistics for recording session by MBC staff, while MBC is providing staff, production expertise and 60 minutes television air time per week.
MBC and CRECCOM’s journey dates back to the 1990s when the team that formed CRECCOM were implementing the famous USAID funded Government of Malawi ‘Girls Attainment in Basic Literacy and Education’ (GABLE) a social mobilisation campaign program.
Since then, CRECCOM has been running a free radio program on MBC Radio One - “Maphunziro a Atsikana”, that later rebranded to “TilekeniTiphunzire”.
Through the collaboration with MBC’s Development Broadcasting Unit (DBU) in establishing Radio Listening Clubs under the Farmers Voice Radio (FVR) Project.
Meanwhile, CRECCOM has already handed over a brand new state-of-the-art video camera to MBC, which according to MBC Director of News and Programmes, Vincent Khonyonga, the camera was procured following the broadcasters’ specifications.